Comme Moi originates from French, meaning “Like Me.”

The brand’s official Chinese name is “似我” (Like Me). Founded in 2013 by supermodel Lv Yan. My Story, Like Me.

“True to myself, free in expression” is the way of life Comme Moi seeks to inspire through every collection.

Over the past twelve years, the Comme Moi woman has evolved into a dynamic, multifaceted figure—fluid in spirit, confident in her choices, guided by her own judgment, and attuned to the balance of cut and texture.

For Comme Moi, fashion is an expression of this mindset, empowering every woman to navigate the world with confidence, composure, and authenticity.

LV YAN
International Supermodel

In 2013, Lv Yan is the founder and creative force behind Comme Moi. Comme Moi creates contemporary womenswear that balances architectural tailoring with effortless elegance. The brand celebrates the modern independent woman through clean lines, luxurious fabrics, and a distinct East-West aesthetic.

In 2016, in her new role as the Creative Director of Comme Moi, Lv Yan was selected in BoF 500 as one of the 500 people shaping global fashion industry and nominations for China's Most Influential Businesswomen (Future List).

With over 30 directly-operated boutiques across 19 cities in China, Comme Moi continues to expand its presence following its inaugural Shanghai flagship opening in 2015. The brand's landmark 10th anniversary show in 2023 featured 22 generations of supermodels, signaling a new chapter of refined modernity.